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Integrated Executive Creative Director

Through-The-Line Creative leader

ATL, BTL, Brand Activation, Shopper Marketing/Retail Experiential, Design & Visual Arts

I am a rare art based creative director, with master crafting skills for ATL, BTL, Through-The-Line, Shopper Marketing/Retail/Activation campaigns. I started my advertising career in France with a Paris based agency, since then I have worked with several major international agencies (Publicis, Saatchi & Saatchi, DDB, M&C Saatchi) and been based in Asia (Taiwan, Singapore, Hong Kong, China).

I am a FMCG/Retail creative expert who has worked across categories, with multinational global giants such as P&G, L’Oreal, Wrigley’s, Sony Ericsson and also smaller local brands that have succeeded to become renowned in the market place.

My creative world is mixed with various media platforms ranging from traditional, experiential, retail and digital. Over the last three years I am well known for my coaching, inspiring and relentless drive to nurture talent in the agencies I have worked in.

My greatest strength besides being a master craftsman is having the ability to bring alive from a strategy to creative idea concepts/execution all done with a speed of delivery. I have strong appetite for new pitches and am a natural presenter. Above all I am a team player, always bringing synergy with creative, strategy and client servicing teams.